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| Ed McDonald is the inaugural Alumni Focus exhibitor, a
new series of exhibitions featuring the photography of
distinguished alumni from the photography studies program
at Daytona State College.
Ed McDonald’s commercial work has garnered some of the
industry’s top awards, both locally and nationally. In 2005,
A Lifetime of Power was an Annual Report photographed
by Ed McDonald for the Kissimmee Utilities Authority. A
Lifetime of Power was selected by the Black Book, AR 100
as one of the Top Ten Best Photographed Annual Reports in
the world. The following year, Ed was honored again in the AR
100. “The type of work I enjoy most, allows me total creative
freedom, to be expressive and challenge me to stretch
my limits. I approach each project individually, with no
preconceived formulas in place. I look at each assignment
with a fresh attitude and ask myself, ‘What can be done
to make this shot special?’ In doing so, I’m also able to
troubleshoot before I start the job, which makes me much
more effective in the actual creation of the images. Bottom
line, though--I absolutely love what I do and I think that sense of fun translates to the relationships I have with my clients. I
want them to enjoy this as much as I do. I’m committed to the
end product, and I’m also excited about the process…”When I
was in the 8th grade, I got my first camera. I couldn’t draw to
save my life, but I could see all of these pictures in my mind’s
eye. So I used the camera as a tool to create those images...
my interest in photography from when I was a kid still inspires
me” –Ed McDonald. Ed McDonald was born on Long Island, New York, but grew up in Ft. Lauderdale, Florida. Since graduating in photography from Daytona State College in 1984 he has been a commercial illustrative photographer in the Central Florida region, working on highly visible commercial accounts in the advertising and corporate sectors. Ed’s positive energy and “above and beyond” philosophy have landed him lifestyle, food, and product assignment work with some of Central Florida and the nation’s most recognized players: Crammer-Krasselt, PUSH, Hyatt, Hilton, NBA City, NetZero, Full Sail, Platinum Post, Air Liquide, AAA, Fry- Hammond-Barr, Tupperware, Dixie Stampede, Disney, Darden Restaurants, Harcourt, USGA Golf Journal, Golf Week, Glencoe/McGraw-Hill, Scholastic Book Fairs and People Magazine. As a former past president of the Central Florida chapter of the American Society of Media Photographers (ASMP), Ed McDonald has contributed greatly to the evolution, development and professionalism of photography in Florida. As a distinguished Daytona Beach College alumnus, he has always given freely of his support, guidance and time to help out both students and instructors. “I don’t just photograph people - I photograph people feeling things, doing things, being things. If they’re not family to begin with, they certainly become that by the end.” ABOUT THE EXHIBITION: A LIFETIME OF POWER At just after 12:00 noon on September 30, 2005, the diesel generators at Kissimmee Utility Authority’s Roy E. Hansel Generating Station were powered down -- forever. The decommissioning honors went to KUA President and General Manager Jim Welsh, KUA Chairman Nancy Gemskie and two daughters of Roy Hansel, in whom the plant is named. The KUA board of directors authorized the decommissioning of eight diesel units at the utility’s downtown Kissimmee power plant because they were no longer economical to operate. The decommissioned units ranged in age from 22 to 45 years old and had a total generating capacity of 18 megawatts (MW). The decommissioned generators and their predecessors produced electricity continuously since 1901 and were housed inside a historic brick building on the northwest shore of Lake Tohopekaliga in downtown Kissimmee. The historic building and adjacent property were returned to the city of Kissimmee for development. “This plant has built an extraordinary record of achievement because it possessed one exceptional asset: generations of operators who were willing to do what it took to keep the lights on in Kissimmee,” said Welsh. “And for that, they deserve our profound thanks.” ACKNOWLEGEMENTS The museum acknowledges the support and assistance of its partner organizations in the Southeast Center for Photographic Studies, a joint enterprise of the photography programs at Daytona State College and the University of Central Florida (Daytona) and the Southeast Museum of Photography, in the organization of this exhibition. Press Release Archive: Click here to download PDF |
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